“We’ve learned how rabid Blues fans are when it comes to levelling up their sports experience, making this partnership an obvious choice as we continue to introduce ourselves to the St Louis market,” Joshua Anderson, Underdog’s director of strategy, said in a release. “Being on the ground at Enterprise Center this season, we’re meeting fans on the cusp of a new era in the overall sports experience and doing so in a way that’s authentic to the Blues and everything they represent.” Hopeful Missouri sportsbook operators are working toward a 1 December launch.