Meanwhile, other legacy operators like MGM Resorts are embracing the challenge and trying new splashy investments. All the while, the supplier sector is working to facilitate the technology needed for omnichannel gaming growth, in whatever form that might take. Asked where his company stands on a scale of 1-10 in terms of investing in omnichannel gaming, Aristocrat chief product officer Matt Primmer said, “It’s probably not that myopic.” “But we’re definitely towards the end of investing in it,” Primmer said. “Alignment of tools, alignment of structures, alignment of portfolio planning and strategy, is all shifting in that direction.”